- The new Rhapta Square branch is designed as a one-stop-shop with a selection of ready meals and fresh produce.
- The outlet brings ArtCaffé’s branch network in Kenya to 54.
ArtCaffé Group opened its tenth outlet this year in Westlands as it strives to gain market share in Kenya’s emerging and growing coffee drinking culture and demand for snacks and meals.
The Raphta Square branch on Raphta Road is the latest restaurant to welcome customers after Britam Tower in Upper Hill, and Shell service stations on the Northern Bypass and Eastern Bypass opened earlier this month.
The new outlet is designed as a gourmet food store, the second after its Kileleshwa branch, and will also include a cellar of unique wines and spirits from around the world.
The branch, sitting on an 8,000 square foot space, is also designed as a one-stop-shop with a selection of prepared meals, a specialty butcher, a pantry, a fresh produce section as well as housewares and fresh flowers. .
“As consumers, we have become much more cosmopolitan and are increasingly looking for sophisticated experiences that we can recreate at home,” said Sagi Vaknin, CEO of Artcaffé Group.
He said the group plans to open two more similar outlets along Kiambu Road and Gigiri.
The new branch has a food court that can accommodate a maximum of 150 people and a rooftop bar.
The outlet brings ArtCaffé’s branch network in Kenya to 54.
The group competes with local coffeehouse chain Java House and global brands including KFC, Subway and Big Square, which have also seen a wave of expansion fueled by private equity investors.
The rise in cafe visits is fueled by Kenya’s expanding middle class with higher disposable incomes to spend on luxury items.
Increased activity in this segment of the market has also coincided with increased construction of new shopping malls in Nairobi, providing retailers with a concentration of affluent shoppers.
ArtCaffé Group was acquired by private equity firm ECP in 2018 for 3.5 billion shillings.
The transaction was a re-entry of ECP into the restaurant business after selling its stake in Java House two years earlier.
The acquisition gave ECP control of ArtCaffé’s business which consists of bakeries, cafes and restaurant brands such as Dormans, Tapas Ceviche Bar, Urban Gourmet Burgers and Oh Cha Noodle Bar.
The group also operates a central bakery, kitchen and logistics center that prepares and distributes artisan baked goods, food and beverages to its restaurants.