Benefits of the pizzeria: focus on fried foods

Contributed article by Danielle Fantasia, Sales and Marketing for Motion Technology Inc.

Sometimes fried foods can seem like menu filler for pizzerias. All the buzz is based on the pies and the fried dishes are rarely, if at all, given the spotlight.

Now, we can totally understand why the main menu option that pizzeria owners and operators want to highlight would be their pizza. This is the heart of the business. The dough, sauce and cheese pairing is revered the world over! But they’d be crazy not to capitalize on the flavor and profit potential that freshly fried foods can have on the table.

For starters, some things are just meant to be together. Like Mario & Luigi, or Thelma & Louise, pizza and wings are two of those things. A classic combination sought after by many on a Friday or Saturday night. Nothing like a cheesy pepperoni pizza and a bunch of buffalo wings to celebrate the weekend! This is a great opportunity to run promotions and increase foot traffic and delivery orders.

But it doesn’t stop with chicken wings. French fries, onion rings, jalapeño peppers are just a few of the fried additions that can lead to increased revenue. The important thing to remember is that your customers can only order these menu items if they know they exist. So be sure to spread the word and promote these crisp picks as much as possible. We are talking about Instagram, Facebook and even TikTok. Use all social media!

Now, just because fried foods can make delicious appetizers or sides doesn’t mean they can’t be part of the main course. Combine crispy, breaded, boneless chicken, buffalo sauce, mozzarella cheese, and blue cheese dressing to create a buffalo chicken pizza. Or load up a crust with fries, bacon bits, cheddar cheese, chives and sour cream for a baked potato pizza. You are only limited by your own imagination!

If you’ve never served fried foods before, it’s understandable that you might feel a little apprehensive. But, with the right equipment, you can forget about worries and easily dive into the world of frying. Automatic ventless fryers like AutoFry make getting started easy and safe. AutoFry does the hard work for you, even shaking the internal basket(s) like a real cook. Not to mention, our entire line is fully enclosed, protecting employees from the dangers they would encounter with an open fryer. Contact us today to learn more about how your business can benefit from the power and precision that AutoFry brings to the table.

Head at today to learn more!