GRUBBRR Technology Benefits Both Customer Satisfaction and Operational Efficiency

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Last summer (2021), the assumption was that when extended benefits ended, the restaurant and hospitality workforce would return in droves. Perhaps it was the emergence of the Delta and Omicron variants or the exciting career opportunities in other sectors such as healthcare or construction, but these workers never returned and the labor shortage did not. shows no signs of slowing down.

With that in mind, an enterprising South Florida-based company, GRUBBRR, sensed that the good old days were just that and weren’t coming back. As such, CEO Sam Zietz and his team set out to develop creative new solutions to innovate restaurant operations, believing that implementing technology is key to creating the “new normal” for restaurants, what GRUBBRR calls the “restaurant of the future”. ”

GRUBBRR addresses this industry need with its ecosystem of self-ordering solutions including kiosks, online and mobile ordering, where a cashier may no longer be required. “Our core belief at GUBBRR is that the cashier is obsolete,” Zietz said.

“When we first started, we were looking at other POS or kiosk systems and asked ourselves: do we want to build an iteration better than everyone else, or could we build a ‘better mousetrap’? What we’ve done is see where the world is going, where our society will be in 10 to 20 years in terms of restaurants and orders. The analogy I like to use is to think of the banking industry. You used to go to a bank and walk to a teller, eventually that teller was replaced by a combination of ATMs and online banking. It didn’t happen overnight, but it happened over a period of 5 to 15 years. Little by little, the cashiers disappeared. Zietz continued, “Well, we looked at that progression and said the same thing was going to happen to restaurants. Instead of building a better iteration on point-of-sale technology, let’s move forward into the future and take visionary operators with us.

GRUBBRR also realizes that safe and hygienic touch screens are a priority for restaurant customers and staff. They partnered with Samsung to create an FDA-cleared antimicrobial surface for Samsung’s new GRUBBRR-powered kiosk.

“Elements of our system are touch-based,” Zietz said. “A kiosk is something you usually touch, but even when you touch our kiosks, they are safe. FDA approval means customers cannot contract viruses such as COVID or the flu from touching the kiosk. In addition to providing a sanitary surface, our kiosks also help solve the greater problem of contracting COVID through person-to-person interaction, eliminating the need for a cashier.

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For those wondering about the costs and benefits of investing in kiosks and POS technology, Zietz has the answer. “I think restaurants have to come to the conclusion that the scarcity of workers and the increase in minimum wage means that cashier jobs are not coming back, and if they are not coming back, the only solution to this problem is the automation,” Zietz said.

Zietz understands the economics of a restaurant’s potential investment in kiosks. “The biggest problem we’ve had with restaurateurs is they know kiosks exist, they know kiosks reduce labor, increase revenue, increase customer service, increase average cost per ticket and weed out wrong orders, but they don’t know the reality of the cost of a kiosk,” he explained. “Now that we’ve partnered with Samsung, we’ve completely democratized the cost of kiosks by making them both accessible and affordable.For less than $2,500 a unit and less than $200 a month, you can have your own.

The secret sauce with the GRUBBRR kiosk is that it really pays off with its AI (Artificial Intelligence). “Before automation, as a restaurant owner, you taught the cashier to ask, ‘Do you want fries with that?'” Zietz said. “With these limitations, there has been a whole platform of missed opportunities, ranging from a slice of tomato for 10 to 25 cents a piece, extra meat on a sandwich, and multiple packets with everything from drinks fizzy fries and soup. Our device personalizes the upsell based on what the customer is ordering and enables a perfectly organized customer journey, no different from ordering online.

GRUBBRR also understands the importance of operational compatibility when moving to kiosks. “We are not a replacement technology. Many new technologies require you to remove your existing infrastructure and replace it with their system. We’re complementary, which means we’ve integrated with all the major point-of-sale companies, from Toast to Micros, in addition to integrating with all the major loyalty programs. In other words, GRUBBRR can be seamlessly added to a restaurant owner’s pre-existing tech stack.

Facing the challenges of rising labor costs, labor shortages and post-pandemic customer fears, GRUBBRR offers an innovative solution for restaurateurs that is both affordable and available. and can be up and running in any business within days.


Based in Boca Raton, Florida, GRUBBRR is the leader in self-ordering technologies that are revolutionizing the way commerce is conducted. GRUBBRR’s award-winning ecosystem, which includes kiosks, smart lockers, kitchen display systems, order progress boards, digital menu boards, mobile ordering, point of sale, online ordering , etc consumer experience. With solutions that are adaptable and beneficial to a multitude of businesses, GRUBBRR powers both enterprises and small to medium sized businesses in verticals such as quick service restaurants, fast casual restaurants, stadiums, cinemas, casinos, micro-markets, retail, and more. To learn more about GRUBBRR and their products, visit their website or connect with them on LinkedIn, Facebook, Instagram, Twitter and TikTok.