Second Nature Health Food Store Under New Management

When Charlene and Brian Sheetz first had kids, Charlene knew she wanted them to have a good start.

The Sheetz family grew their own organic baby food in their garden, and Charlene shopped at the Second Nature Health Food Store in Kutztown before finding a job at the store herself. In January, Elaine Kilgannon, owner of Second Nature for 26 years, retired. She left the store to Brian, Charlene and Jennifer Noble. All three are now responsible for selling organic foods, vitamins, herbs, essential oils and other natural products in Kutztown and beyond.

“You can see that a healthy lifestyle has always been a part of my life and is very important to me,” said Charlene, who was “very inspired” by Kilgannon. “Now I’ve taken this time in my life to focus on a natural approach to helping clients and community members.”

Co-owner Jennifer Noble studies herbal medicine at David Winston’s Center for Herbal Studies, and is on her way to becoming a certified herbalist.

“The philosophy of an herbalist is ‘A good herbalist treats people, not disease,'” Noble said. “I think the biggest challenge is keeping up with these ever-changing times and what our industry has to offer our customers and our community.”

As new owners, she and Charlene plan to research the latest supplements and herbal products to increase Second Nature’s product variety. At the same time, they must ensure that the products are truly “natural” and from sustainable sources.

“My plans are to see Second Nature thrive as a business by bringing a holistic approach to the community,” Charlene said. “I have a lot to learn myself and I’m very motivated and up for the challenge.”

“I’m very passionate about natural and organic foods,” Noble said. “It’s very disturbing to me that we people are eating food sold in stores covered in insecticides, herbicides and fungicides. I believe there comes a time in everyone’s life when a change is Sometimes it might not be clear to us at the time…then suddenly we realize that this is our path and it was meant to be.

  • A detail photo of the sign outside. At the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

  • A shelf with cleaning supplies at the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

  • An exterior photo of the store. At the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

  • At the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

  • A shelf with soaps for sale at the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

  • At the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

  • Food products for sale at the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

  • Food products for sale at the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

  • Some of the supplements from the Second Nature line that they sell. At the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

  • Bottles of water for sale at the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

  • Jennifer Noble, co-owner of Second Nature Health Food Store with some of their supplement line. At the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

  • A shelf with collagen at the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

  • Jennifer Noble, left, and Charlene Sheetz, co-owners of Second Nature Health Food Store. At the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

  • Jennifer Noble, co-owner of Second Nature Health Food Store with part of the David Winston H&A tincture line they sell. At the Second Nature Health Food Store on West Main Street in Kutztown, PA Thursday morning January 20, 2022. The store is now under new ownership. (BEN HASTY – READING EAGLE)

Second Nature Health Food Store

Location: 329 Main Street West, Kutztown.

Phone: 610-683-5020

Website: https://www.secondnaturekutztown.com/

Opening hours: Monday to Friday, 9:30 a.m. to 6 p.m.; Saturdays, 10 a.m. to 5 p.m.; Sunday, closed.