Take a look inside the Norwich Family Food Store’s Tardis food store

Published:
06:30 22 February 2022



In the heart of Thorpe is a hidden gem offering goods not supposed to be available anywhere else in town.

A foodie’s paradise, the Family Food Store on Plumstead Road looks like your average convenience store from the outside.

The interior of the store resembles the Tardis from Dr Who with aisles stretching back revealing a butcher’s counter, bakery and produce from vendors around the world.


The butchers at the Family Food Store on Plumstead Road in Thorpe. Photo: Danielle Boden
– Credit: Archant

Manager Yassine Rashid, who has run the shop for seven months, said he hopes by offering something from all corners of the world it will keep shoppers coming back for more.


Yassin Rashid, owner of the Family Food Store on Plumstead Road in Thorpe.  Photo: Danielle Boden

Yassin Rashid, owner of the Family Food Store on Plumstead Road in Thorpe. Photo: Danielle Boden
– Credit: Archant

He said: “We aim to offer products from around the world, Turkish, Eastern European, Middle Eastern and Caribbean dishes, as well as fresh meat and vegetables.

“We also listened to our Thai and Chinese customers and stocked the kind of products they wanted but couldn’t find anywhere else.


Some of the cakes available at the Family Food Store Bakery on Plumstead Road in Thorpe.  Picture:

Some of the cakes available at the Family Food Store Bakery on Plumstead Road in Thorpe. Photo: Danielle Boden
– Credit: Archant

He continued, “When I look at the items I put up for sale, I also try to keep in mind that I have customers who come from all over the world.


Yassin Rashid, owner of Family Food Store on Plumstead Road in Thorpe, pictured with bread from

Yassin Rashid, owner of the Family Food Store on Plumstead Road in Thorpe, pictured with bread from their bakery. Photo: Danielle Boden
– Credit: Archant

“So a bag of rice that we have on sale right now, for example, is used by many cultures, Indians, Chinese and Thais, to name a few. I want everyone to get a good price.


The butcher at the Family Food Store on Plumstead Road in Thorpe.  Photo: Danielle Boden

The butcher at the Family Food Store on Plumstead Road in Thorpe. Photo: Danielle Boden
– Credit: Archant

Mr Rashid said he also hoped to lure customers away from their keyboards and into the store with his wide range of spices.


The Family Food Store bakery on Plumstead Road in Thorpe.  Photo: Danielle Boden

The Family Food Store bakery on Plumstead Road in Thorpe. Photo: Danielle Boden
– Credit: Archant

He claims to have 99% of the world’s spices under one roof and claims that this selection gives him the edge over the big brands.

He said: “You have to come down yourself to really appreciate it, we have so much that you can’t normally find and won’t get buying online.”


Some of the foods available at the Family Food Store on Plumstead Road in Thorpe.  Photo: Danielle Boode

Some of the foods available at the Family Food Store on Plumstead Road in Thorpe. Photo: Danielle Boden
– Credit: Archant

He added that his spice wall is what really keeps shoppers coming back week after week: “Customers who walk in can be almost certain I’ll have it.

“I try to get a range from around the world in each section of the store.


Some of the foods available at the Family Food Store on Plumstead Road in Thorpe.  Photo: Danielle Boode

Some of the foods available at the Family Food Store on Plumstead Road in Thorpe. Photo: Danielle Boden
– Credit: Archant

“Our cheeses you won’t find anywhere else, we have Bulgarian, Turkish and Iranian cheeses as well as tofu for vegans.”

He added: “By summer, we will have store-prepared fresh kebabs with marinades inspired by different countries.”


Some of the foods available at the Family Food Store on Plumstead Road in Thorpe.  Photo: Danielle Boode

Some of the foods available at the Family Food Store on Plumstead Road in Thorpe. Photo: Danielle Boden
– Credit: Archant

the evening newspaper taste test


Evening News visual reporter Ella Wilkinson tries a baklava.

Evening News visual reporter Ella Wilkinson tries a baklava.
– Credit: Archant

Mr. Rashid was even kind enough to offer the evening newspaper serving some of his worldly delights, here is our verdict:

  • Baklava – Ella said: “It’s very messy as it doesn’t have a lot of consistency, but it’s delicious. It’s definitely something I’ve never had before, but I can imagine this would be a bit sickly if you had too much.”
  • Cheese crust – Sophie said, ‘Wonderful, it has a nice crunch and the cheese inside is delicious.’
  • Coffee Nut Cake – Georgie said: ‘Gorgeous, it’s a good eight out of 10 for me, but I wouldn’t enjoy it if I didn’t like nuts.’
  • Freez Mix Blue Hawaii drink – Ben said: “It’s different, I wouldn’t rush to drink it and there’s a bit of an aftertaste but it’s ok. It tastes like anything you might have in Europe.”